Salesforce Unveils AI Agents for Sales, Support Automation

Salesforce has introduced a series of AI agents designed to automate sales and technical support tasks. The new agents are rolling out alongside an update to Agentforce Coworker, an automation tool built into several Salesforce services.

The first new agent is Hunter, which helps business-to-business salespeople find leads and craft outreach emails. It can also streamline the subsequent phases of the deal-making workflow, including preparing salespeople for presentations and creating proposals.

Hunter operates over large time scales thanks to a module called the long-horizon runtime, enabling it to develop long-term work plans and reuse data across chat sessions.