Salesforce's AI-Powered SDR Piper Boosts Conversion Rates by 6%
Salesforce has launched an AI-powered sales development representative (SDR) called Piper in just 30 days. The AI SDR, which is a collaboration with Qualified, aims to engage prospects, nurture leads, and surface opportunities 24/7 on the Agentforce Sales platform.
The results have been impressive, with a 6% conversion rate and over 60 meetings booked per week on average since its launch in April 2026. Vanessa Tabbert, VP of Agentic Transformation and Sales Development at Salesforce, said, 'The future of demand generation isn't handing off leads. It's orchestrating engagement.'
Piper is an out-of-the-box AI SDR agent that engages with prospective customers on the Salesforce website. The agent uses real-time CRM data from Agentforce Sales to understand each visitor and apply Salesforce-specific qualification and routing criteria.