San Francisco 49ers Touch Down in Melbourne for NFL Debut

The San Francisco 49ers have established their operational and training base at Melbourne Victory's premier training facilities, AAMI Park. This is a significant move ahead of the National Football League's inaugural regular-season fixture in the Southern Hemisphere. The five-time Super Bowl champions will take on the Los Angeles Rams at the iconic Melbourne Cricket Ground on Friday, September 11.

The event marks a major coup for local sports administration and serves as the commercial centrepiece of a massive three-day American football festival transforming the Melbourne Park precinct. The NFL Kickoff Festival presented by American Express is designed to drive substantial visitor engagement, international tourism demand, and economic uplift across the state's hospitality, accommodation, and retail sectors.