Sapna Chadha Expands Role at Google as APAC Ads Strategy Lead

Sapna Chadha has taken on a new role at Google as Vice President, Asia Pacific Ads Go-to-Market Strategy & Operations. This expanded position sees her overseeing key areas such as go-to-market strategy, growth priorities, resource allocation, product commercialization, sales operations, and business intelligence across the regional ads business.

Chadha's core focus will be on building a scalable operational engine that leverages Google's artificial intelligence capabilities to drive market leadership and commercial growth in Asia Pacific. This mandate is a significant extension of her previous role as Vice President for Google's Southeast Asia and South Asia Frontier operations, where she managed large customer sales and drove digital economy growth across emerging markets.

Chadha has been with Google since 2014, holding various senior leadership positions including Head of SMB Marketing for India. Prior to joining Google, she spent nearly a decade at American Express as Vice President and Chief Marketing Officer at American Express Banking Corp.