Sayerlack's Secret to Decades-Long Market Leadership

Sayerlack, Sri Lanka's top wood-coating brand for over two and a half decades, owes its success to its Italian heritage combined with local manufacturing and distribution capabilities provided by JAT Holdings PLC. The brand's leadership in the market is backed by Sherwin-Williams' global research capabilities.

The company's continued investment in R&D and technical infrastructure has enabled it to produce high-quality wood coatings that meet the needs of Sri Lankan consumers. Sayerlack's commitment to quality has been recognized through various certifications, including CATAS certification for its water-based system under tropical conditions.

JAT Holdings has played a crucial role in building the support ecosystem around Sayerlack, providing technical guidance, painter engagement, and customer education. The company's structured training programs for painters have educated over 100,000 painters across the island to date.