Schweppes Partners with The Gentlemen for Festive Sales Boost
Coca-Cola Europacific Partners (CCEP) is launching a new Schweppes campaign in partnership with Netflix's The Gentlemen to help retailers capitalize on the festive sales opportunity. The campaign, which runs through December, includes promotional packs featuring QR codes that shoppers can scan to enter prize draws for New Year's Eve party experiences and cocktail kits.
The promotion taps into consumers' desire for at-home hosting and festive get-togethers, with 59% of consumers planning to make more cocktails at home. Schweppes is the UK's number one branded mixer by volume sales, with one in three mixer shoppers buying the brand in the last 12 months.
The campaign coincides with the launch of the second season of The Gentlemen and will run across limited edition 1L bottles, mini-cans, and mini-can 12-packs. According to CCEP's Rob Yeomans, Vice President of Commercial Development, 'The festive period is a major sales opportunity for adult soft drinks, as shoppers get together more often, entertain at home and look to make those occasions feel special.'