Seahawks' Advanced Analytics Dashboards Help Team Gain Edge in NFL

The Seattle Seahawks are using advanced analytics to gain an edge in the NFL. Their Game Analytics Dashboard, powered by Microsoft, helps coaches and analysts sift through vast amounts of data to make informed decisions during games.

'We take a lot of pride as a coaching staff to find some of those margins that we can attack,' said Seahawks coach Mike Macdonald. 'Technology is a huge part of us chasing edges.'

The dashboard allows analysts like Brian Eayrs to provide data-backed insights to the team, which has led to positive results. Eayrs said, 'The analysis in real time is accelerated with the analytics dashboard. We can see things and anticipate better than we've ever anticipated before.'