Shukla Promoted to Head-Categories & Channel Marketing at Hindustan Coca-Cola Beverages

Siddhartha Shukla has taken on a new role at Hindustan Coca-Cola Beverages, becoming the company's Head-Categories & Channel Marketing. In his previous position, Shukla was Zonal Head Sales Operations - West Zone for nearly five years.

With expertise in digital strategy, business planning, and sales operations, Shukla has been involved in driving sales operations and business growth in the eB2B sector. His new role at Hindustan Coca-Cola Beverages will focus on categories and channel marketing.