Shukla Takes Charge at Hindustan Coca-Cola Beverages

Siddhartha Shukla has been appointed Head, Categories and Channel Marketing at Hindustan Coca-Cola Beverages. The move comes after nearly five years with the company, where he previously served as Zonal Head, Sales Operations for the West Zone.

Shukla brings expertise in digital strategy, business planning, and sales operations to his new role. His involvement in the eB2B sector has driven sales operations and business growth. As Head-Categories & Channel Marketing, Shukla will be responsible for overseeing categories and channel marketing initiatives at Hindustan Coca-Cola Beverages.

Shukla's appointment is effective immediately, with August 10, 2026, marking the date of his new role.