Siemens Unlocks Seamless Industrial Buying with Salesforce

Siemens has transformed its B2B commerce operation using Salesforce Commerce Cloud. The company's legacy on-premises platform lacked flexibility and personalization, fragmenting the customer journey.

The new SiePortal platform connects buying to the broader industrial lifecycle, allowing professionals to discover, configure, purchase, operate, and get support in one connected journey.

Siemens' goal was to modernize without disrupting the business. A phased regional rollout ensured a smooth transition. The company saw significant results: 880,000 carts were checked out in FY25, with over 400,000 products actively sold through the experience.