Similarweb Unveils AI Ads to Track Conversational AI Advertising

Similarweb has released AI Ads, a tool that tracks advertising placements on conversational AI platforms like ChatGPT and Google's AI Mode. The company says this is an area where advertisers have previously lacked transparency.

The new data set allows customers to view competitive analysis of ads across global and specific markets. According to Similarweb, 26% of ChatGPT responses include sponsored ads for users in the Free and Go tiers, while nearly 30% of ad-eligible Google AI Mode queries display ads.

Jonathan Bar Vardi, Head of Strategy at Natural Intelligence, said that before using AI Ads, his company was 'flying blind' without visibility into who else was in the auction or what was working. Similarweb plans to release additional features, including advertisers' share of voice and conversational intent metrics.