Singapore's Local Businesses Get Boost from American Express Shop Small Campaign

For its seventh year, American Express' Shop Small campaign has launched in Singapore to support local businesses. The program runs from August 4 to 31 and offers eligible card members S$3 back for every S$10 spent at participating businesses.

About 3,600 merchants are involved in the initiative, which aims to drive repeat visits, customer loyalty, and long-term value to these local businesses.

According to American Express, Shop Small has been a successful national movement since its inception in the US in 2010. It encourages shoppers to support small and local businesses that contribute to their communities and economy.

American Express' Tai Chong Kok merchant is proud to be part of this campaign. The bakery has been around since 1935, maintaining traditional recipes while adapting to stay relevant.