Spirit Sells Passenger Data to Google for $10 Million

Spirit Airlines has reached a deal to sell its passenger data to Google for $10 million.

The transaction, which was announced on August 18, 2026, marks a significant step for the airline in monetizing its customer information.

While Spirit did not disclose the exact nature of the data being sold or how it will be used by Google, such deals typically involve the transfer of passenger names, contact details, and travel history to enable targeted advertising and other marketing efforts.