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Sports Fans Demand Simplified Digital Experiences Amid Rise in Streaming Services

Guavy AI Editorial Team
Instruments
IBM
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A new IBM study reveals that sports fans are increasingly seeking streamlined digital experiences as they navigate multiple platforms, subscriptions, and technologies.

The survey of over 20,000 sports fans across 12 countries found that nearly half (46%) have higher expectations for digital sports experiences compared to one to two years ago.

According to the IBM Sports Intelligence Report, 30% of respondents prefer subscription streaming services to watch live sports, just shy of the 29% who opt for linear broadcasts.

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