Sports Meets Storytelling in Latest Ad Campaigns
Adidas has released a new campaign called 'The Ants' featuring Minnesota Timberwolves player Anthony Edwards and Formula One driver Kimi Antonelli. The two athletes are seen playing a game of cards near Monza, with Edwards teaching Antonelli how to play in a real-life session that was shared on Edwards' YouTube channel. Antonelli is currently leading the 2026 F1 championship, while Edwards averaged a career-high 28.8 points per game last season.
Nike has also released its 'Cactus Court' collection, which combines tennis apparel and footwear with Travis Scott's design elements. The collection was worn by Carlos Alcaraz during his first-round match at the 2026 US Open against Roman Safiullin. Liberty has launched its Beauty Advent Calendar campaign featuring Helena Bonham Carter as its fictional 'Head of the Extraordinary.'
Other notable campaigns include Coca-Cola Thailand's 'The World will wait' by Ogilvy Singapore and Ogilvy Thailand, and Dyson's 'CameraJet Toothbrush' which is designed to live in a bathroom.