Sprite Returns as NBA Official Global Soft Drink Partner in Multi-Year Deal
The National Basketball Association (NBA) has announced a multi-year marketing partnership with The Coca-Cola Company, marking the return of Sprite as the league's official global soft drink partner.
This marks a reunion for two organizations that have been connected to basketball culture for nearly three decades. In 1986, Coca-Cola first partnered with the NBA, and since then, Sprite has played a key role in connecting basketball with wider culture across sports, music, fashion, and self-expression.
The partnership will focus on developing new fan experiences, digital content, and global activations designed to engage the next generation of basketball fans. Sprite will continue working with athletes who represent individuality and self-expression, including its existing relationship with 2026 NBA All-Star Game MVP Anthony Edwards.