Sprite Teams Up with Indian Railways for Branded Train Experience
The Indian Railway Catering and Tourism Corporation (IRCTC) and Coca-Cola India have partnered to launch the Sprite Tejas Express, a branded train that will run on the Lucknow-New Delhi-Lucknow route. This is the first time a brand has been associated with a train in India.
The train will feature five coaches with Sprite branding outside and will offer passengers an onboard experience with the beverage as part of their food bundle. The inauguration saw passengers receiving Sprite samples and merchandise, with plans to bring further experiences on board.
Abhishek Gupta, Vice President, Customer Development, Coca-Cola India & Southwest Asia, said, 'We congratulate IRCTC on this innovative partnership and an important milestone for travel experiences in India.'