Sprite Unleashes Bold Flavor Campaign 'Spicy Laga. Sprite Utha.'

Spring is in the air for Sprite as the iconic lemon and lime-flavored beverage launches its new campaign, 'Spicy Laga. Sprite Utha.'

The campaign features actor Sreeleela, who embodies the spirit of bold flavor seekers who actively chase spicy food experiences and love pushing their spice limits.

The core idea behind the campaign is that consumers often reach for a chilled Sprite when the heat kicks in, making it the perfect companion to unlock more flavor in every bite.

Coca-Cola's Category Head, Sumeli Chatterjee, said: 'The rise of spicy food isn't simply a trend; it reflects how consumers are seeking shareable and memorable food experiences.'