St Andrews Links Trust Partners with American Express for Exclusive Golf Packages
The St Andrews Links Trust has partnered with American Express to create an exclusive application process for golf packages at the Home of Golf. The agreement will give American Express's wealthiest customers access to an exclusive chance to purchase golf packages, including rounds on the Old Course.
The partnership will provide the trust with a new commercial route to monetize demand while tapping into the affluent international customer base of American Express. Eligible cardholders in selected countries will be able to enter dedicated draws for the opportunity to buy golf packages for themselves and a guest.
The successful applicants will be selected through a random draw mechanism used by the trust's established Swilcan Package programme. They will then have the option to purchase their allocated package using an American Express card.