St. Paul Boxing Book Tops Amazon Charts Ahead of Official Release
A book about two brothers from St. Paul who became boxing champions has reached number one on Amazon's new releases in the Boxing category. The book, titled 'The St. Paul Phantom: The Gibbons Brothers' Fight for Glory, Volume I', is set to be officially published on September 15. It tells the true story of Mike 'The St. Paul Phantom' Gibbons and his brother Tommy, who rose from the hardscrabble streets of St. Paul to become champions in boxing's Golden Age.
The book was written by Dr. Gerard Gibbons, a family member of the two brothers. The author's team at Content Syndicate, a media relations and press distribution firm, has been running a sustained campaign to promote the book, which includes tying it into America's 250th-anniversary celebrations.
The #1 New Release ranking is seen as a result of this strategic campaign, which included timed press releases and widespread syndication through Content Syndicate's network of over 1,200 media endpoints. This milestone shows that with the right strategy, a debut author can make their family history book a category leader before its official publication date.