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Starcom Taps Benoit to Head P&G Account Operations
Starcom MediaVest has strengthened its leadership on the Procter & Gamble account by appointing Geraud Benoit as operations director. The move is seen as a strategic decision to ensure seamless execution of the agency's work for the global consumer goods company.
Benoit brings extensive experience and expertise in managing large-scale client relationships, and his appointment is expected to bolster Starcom MediaVest's capabilities on the account.
The details of Benoit's new role were announced by Campaign UK, a leading industry publication that tracks developments in the marketing and advertising sectors.