Steiner Swaps Pit Wall for Food Stall in Amex and Sky Sports F1 Campaign

American Express has partnered with Sky Media on its first joint campaign for Sky Sports F1. Guenther Steiner, former Formula 1 team principal, stars in the humorous ad where he swaps pit wall for food stall.

In the ad, Steiner works at Chicken George, an independent food business during the British FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026. He experiences how running a small business is similar to managing a Formula 1 team, requiring teamwork and preparation under pressure.

The campaign aims to build awareness for Amex Business Cards by showcasing their benefits in managing and growing businesses. With humor and entertainment, the ad highlights the people behind the scenes at major sporting events.