Tencent Overtakes Disney as World's Sixth Most Valuable Media Brand

Brand Finance released its latest report on the world's most valuable media brands. According to the data, Disney has fallen out of the top 5 for the first time since the ranking began, with Tencent overtaking it as the sixth most valuable media brand.

Tencent's brand value increased by 18% to $52.1 billion, surpassing Disney's 15% rise to $51.4 billion. The only change within the top 10 was this shift between Disney and Tencent.

The total brand value of the Media 50 ranking climbed 15% to $1.2 trillion in 2026, with eight out of the top 10 brands experiencing double-digit growth. Google remains the world's most valuable media brand, followed closely by TikTok/Douyin.