Ternus Era Begins as Apple Prepares to Unveil New Products
Apple Inc. has entered a new era under John Ternus, who took over as Chief Executive Officer on September 1, 2026, succeeding Tim Cook after 15 years in the role.
Ternus rose through the ranks from Senior Vice President of Hardware Engineering, where he was instrumental in developing key products like Apple Watch, AirPods, and Vision Pro. Cook has transitioned to Executive Chairman to facilitate a smooth handover.
The company's next Apple Event is scheduled for September 9, 2026, under the theme 'Surprise and Shine,' with expectations running high for a new iPhone lineup, particularly a rumored foldable iPhone.
Analysts at Asia Plus Securities are watching closely to see Ternus' direction on artificial intelligence and new product development, as Apple has been seen trailing its AI competitors. The September event marks Ternus' first major showcase since becoming CEO.