Ternus Faces AI Challenge as He Takes Reins of Apple
John Ternus has taken over as Apple's CEO after nearly 15 years of Tim Cook's leadership. During his tenure, Apple's stock market value grew from less than $350 billion to around $4.6 trillion, a staggering 2,275% increase. This growth is attributed to Cook's steady hand on the wheel during a period of major changes in technology.
Cook's biggest strength was his ability to provide stability and operational discipline, while Ternus comes from an engineering and product background. Analysts say Ternus' ideal approach would be to combine some of the best qualities of both Jobs and Cook, bringing more innovation and product excitement while keeping steady growth.
Ternus faces an immediate test next week at a major Apple event where he is expected to unveil a foldable iPhone, along with other product updates. The company's sales have increased from $157 billion in fiscal 2012 to $416 billion in the latest period, with Services becoming one of the biggest reasons behind the revenue growth.