Ternus Faces Daunting Task as He Takes Over at Apple Amid AI Struggles
The era of Tim Cook at Apple has come to an end, but his legacy will be difficult for John Ternus to follow. During Cook's tenure, Apple's stock rose by nearly 2,300%.
Cook took over from Steve Jobs, who was in ill health and passed away soon after. To grow the company without Jobs' level of innovation, Cook established a successful wearables segment, expanded Apple Services, transitioned Apple onto its own silicon, and streamlined the supply chain.
However, Apple struggled to keep up in the AI race and made a deal with Alphabet to build foundational models on Google Gemini's models and cloud technology. This move is seen as an embarrassment for Apple, as Alphabet owns Android, the main competitor to Apple's iOS smartphone operating system.
Ternus faces significant challenges in his new role, including making Apple a leader in some form of innovation. His success or failure will depend on whether he can achieve this goal.