Ternus Takes Reins as Apple Faces Challenges

Tim Cook's departure as Apple CEO marks the end of an era for the company. During his 15-year tenure, Apple stock returned a staggering 2,720% to investors, including dividends. The question on everyone's mind is whether new CEO John Ternus can replicate this level of success.

One area where Apple has seen significant growth is in iPhone sales. According to recent data, iPhone sales have increased by over 20% for the past three quarters. However, management has warned that soaring memory costs may lead to margin pressure and price hikes.

Ternus takes on the top role at a time when Apple is expected to launch several new products, including the iPhone Ultra foldable phone. The company's Surprise and Shine event on September 9 will be the first opportunity for investors to hear Ternus speak as CEO.

While it may not be possible for Ternus to deliver another 2,720% return in gains, Apple can still offer value to shareholders through innovation and growth. The company's edge lies in its hardware division, where it differs from other major tech giants that are primarily software companies.