Ternus Takes Reins at Apple Amid AI Challenges Ahead
Tim Cook's tenure as Apple CEO has come to an end after nearly 15 years at the helm. He stepped down on Tuesday and was succeeded by John Ternus, who will lead the company forward as executive chairman. Ternus has been with Apple for over 25 years, joining the product design team in 2001.
Ternus' appointment marks a significant change for Apple, which has grown exponentially under Cook's leadership. The company's market capitalization has increased from $350 billion to $4 trillion during his tenure, while annual revenue rose from $108 billion in fiscal 2011 to over $416 billion in fiscal 2025.
Cook will remain involved with Apple as executive chairman, assisting with certain aspects of the company. This includes engagement with policymakers around the world. Ternus has pledged to lead the company according to its core values and vision.