Ternus Takes the Reins: Apple's September 9 Product Event
Apple has confirmed its annual fall product event will take place on September 9. The company's new chief executive, John Ternus, will oversee his first major product launch at the event, which marks a significant change for Apple. Ternus takes over from Tim Cook, who will become executive chairman of the board.
Cook praised his successor as 'a leader with the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor.' Ternus has been a 25-year Apple veteran and senior vice president of hardware engineering. The leadership change was approved unanimously by Apple's board in April.
At the September event, Apple is expected to introduce its first foldable iPhone alongside updated iPhone Pro models. However, there will be no standard iPhone model at this year's launch, with that version expected to arrive in spring 2027 instead. Industry analysts predict pricing across the new iPhone lineup could rise compared to last year's models.