Ternus Takes the Stage as Apple Unveils Revolutionary Foldable iPhone

Apple is expected to unveil its first folding phone at an event on Wednesday in Cupertino, California. The new device will be unveiled by Apple's new CEO John Ternus, who previously served as the company's hardware chief.

The iPhone brought in $209.6 billion in revenue for Apple last year, accounting for more than half of the company's sales. Analysts expect Apple to sell every foldable iPhone it produces and secure a 40% share of the lucrative niche by the end of next year.

While Samsung Electronics and Huawei Technologies have sold folding phones since 2019, these devices remain a niche among tech enthusiasts. However, analysts believe that Apple's late entry into the market could actually be an advantage, as the company can focus on mastering key engineering challenges such as creating a sturdy hinge that can survive repeated opening.

One challenge for Apple will be ensuring that its folding phone resists dust and water, with Google's Pixel 10 Pro Fold having achieved an IP68 rating. This means that the device is dust-tight and can be dunked in a meter of water.