The Social Lights Taps Industry Veteran Dave Bullen as VP of Creative

The Social Lights, a woman-owned social-first agency, has appointed Dave Bullen as its Vice President of Creative. Bullen joins from Minneapolis-based creative agency MONO, where he spent 16 years in various roles, including group creative director. With over 20 years of experience as an art director, Bullen's work has been recognized for leading award-winning campaigns for notable brands such as Google, Apple, and Harley-Davidson.

In his new role at The Social Lights, Bullen will work across the agency's client roster to help brands refine their creative vision and leverage social media opportunities. Stephanie Schafer, President and Chief Growth Officer at The Social Lights, emphasized that social media now demands a high level of brand rigor and creative craftsmanship, similar to any other marketing component.

Bullen noted that his decision to join The Social Lights was a deliberate move outside his comfort zone, allowing him to put into practice the advice he's given clients for years. He stressed the importance of brands slowing down to understand their true identity before moving forward in social media.