Theme Park Designers Reveal Secrets of Creative Success
Two new books offer insights into the creative process behind designing and building theme park attractions. 'Floating Mountains' by Joe Rohde, a former Imagineer at Disney, explores the nature of creativity and how it inspires people. The book delves into how biology shapes our need for storytelling and illustrates that the art of creative design is really a science.
Rohde explains his philosophy on gathering and managing teams to create successful projects, arguing that top-down management can replicate but not create. He cites examples from Disney's Animal Kingdom to Guardians of the Galaxy: Mission Breakout as evidence of this approach.
Bob Rogers, a member of the theme park industry hall of fame, offers a more practical look at theme park design in his book 'Deep Story'. Rogers shares tips and techniques used by him and his teams to create attractions that evoke deep emotional connections with visitors.