TikTok Creations Headed to Disney+
The Walt Disney Company has partnered with TikTok to bring fan-created videos to the Disney+ app. In the coming months, US subscribers will see Disney-themed videos from TikTok creators within the app's 'Verts' video feed.
TikTok will offer its creators access to assets related to hundreds of films and series from Disney's vast library. Fans will enjoy a shared Disney experience with TikTok videos refreshed regularly to engage subscribers in timely fan conversations, building stronger communities, and ultimately helping them discover more story formats across Disney+.
This move follows Disney's previous content licensing deal with OpenAI that allowed over 200 Disney characters to appear in AI-generated videos. However, the deal fell through after OpenAI shut down its Sora video generator to refocus resources on a new 'super app.'
The Disney Creator Ambassador Program will offer special rewards, access to exclusive events, and more to participants.