Tim Cook Exits Apple After 15 Years as John Ternus Takes Over
Apple's CEO Tim Cook has stepped down after 15 years at the helm, handing over the reins to hardware chief John Ternus. During his tenure, Cook transformed Apple from a $350 billion company to a $4.5 trillion behemoth.
Cook's focus on supply chain efficiency and operational success helped drive growth, with annual sales rising from $108 billion to $416 billion and profits increasing more than fourfold to $112 billion.
He also created a 'values-driven' culture within Apple, fostering consumer loyalty and dependency that generated trillions of dollars in revenue. Critics argue, however, that Cook's tenure has been marked by missed opportunities, including the scrapping of a decade-long EV project and delays in revamping Siri with AI features.
Ternus faces significant challenges as he takes over, particularly in demonstrating Apple's commitment to AI innovation and navigating ongoing tensions between the US and China. The company is also under pressure to continue reducing its dependence on Chinese manufacturing without sacrificing profit margins.