Tim Cook Steps Down After Transforming Apple into Global Services Powerhouse

Apple's CEO Tim Cook is set to step down on September 1, 2026, after serving for 15 years. He will transition to executive chairman as John Ternus takes over as the new CEO.

Cook joined Apple in 1998 and became CEO in August 2011 when shares were trading at $13.74 apiece. Under his leadership, the company expanded into new categories, including Apple Watch, AirPods, and Apple Vision Pro, while also strengthening its existing product lines.

Apple's stock price has surged significantly since Cook took over, rising by approximately 2,226% to around $319.70 on Friday. The company's market capitalisation has grown from about $350 billion in 2011 to around $4.66 trillion, representing an increase of about 1,231%.

According to Santosh Meena, Head of Research at Swastika Investmart, the company's total shareholder returns have been even stronger, often cited in the 2,200%-2,700%+ range, meaning a $10,000 investment at the start of Cook's tenure would have grown to well over $200,000-$270,000.