Top Brands Launch Innovative Marketing Campaigns Amidst Raising Awareness Efforts

This week, several companies launched innovative marketing campaigns that caught attention in the performance marketing space. Among them were two football sponsorship launches by major brands.

Tinder and Coca-Cola partnered for a campaign centered around the World Cup, while DHL Express collaborated with the German Football Association to promote its services. The two campaigns were recognized as top performances this week.

Another notable campaign came from Severn Trent, which used a 'gorpcore-inspired environment' plea in an effort to raise awareness for water conservation. Pinterest also made waves with its own marketing efforts, although no further details on the specifics of these campaigns are available.