Stocks
Trade Desk Stock Surges on Amazon's Ad Pricing Scandal
The Trade Desk's stock price surged as much as 5.2% on Wednesday after reports surfaced that Amazon was being sued by the Federal Trade Commission (FTC) for allegedly deceptive ad pricing practices.
The FTC complaint alleges that Amazon secretly added undisclosed surcharges to advertisers, concealing the actual cost of its real-time ad auctions.
The Trade Desk has long championed transparent pricing and open internet advertising, making it a possible beneficiary if Amazon's competitors begin shifting their ad dollars in response to this scandal.