UAE Businesses Rush to Optimize for AI Search
The UAE is rapidly adopting AI search technology, with 62% of businesses already optimizing their content for conversational queries. This is according to Salesforce's fourth edition State of Commerce report, which surveyed 3,450 commerce professionals across 20 countries and 13 industries.
The report found that among organizations with unified customer data, 48% reported better AI and automation outcomes, while 47% saw stronger alignment between sales, marketing, and commerce teams. Meanwhile, 43% of businesses have increased conversion rates.
'The UAE has always understood that technology only matters when it improves how people live and work,' said Mohammed Alkhotani, SVP and GM at Salesforce Middle East. 'What this research shows is a market that gets it. Our commerce leaders are not waiting to see what AI search becomes. They are already reshaping how customers find them.'
The report also highlighted areas where UAE businesses struggle with omnichannel experiences, including ordering channels siloed across multiple systems and inconsistent pricing and promotions.