Uber's AI-Powered Tool Cuts Ad Sales Time in Half
Uber's advertising sales team has found a way to streamline their workflow by leveraging the power of artificial intelligence (AI). The company has built an internal tool called Agentforce, which uses AI to extract key details from lengthy request-for-proposal (RFP) documents and create opportunities in minutes. This reduces the time spent on RFP intake and processing by 83%, from around 30 minutes to just five.
With Agentforce, Uber's ad sellers can upload an RFP file to Salesforce, where it will automatically extract key details like campaign dates, budget, target audience, and product needs. It will then generate a clear summary, create a new opportunity in Agentforce Sales, and build a proposed media plan in Agentforce Media.
The tool also acts as a strategic advisor, recommending the right advertising products based on the account, sales team, and RFP content. This helps to speed up how campaigns are sold and executed, allowing sellers to respond faster, build pipeline sooner, and move deals forward more efficiently.