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UBS Sticks to Neutral Rating on Apple Despite Foldable iPhone Duo Launch

Guavy AI Editorial Team Published September 10, 2026

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AAPL

UBS reiterated its Neutral rating on Apple Inc. (AAPL) following the company's recent product announcement event.

The analyst maintained a price target of $296.00, which is below the current market value of $319.60 per share.

According to UBS, the new foldable iPhone Duo, priced at $1,999, represents a form factor change for the iPhone lineup and may impact demand.

The company's streamlined three-model lineup consists of the Pro, Pro Max, and Duo, with prices increased by $100 for the Pro and Pro Max models.

UBS noted that while the price increase does not fully offset higher memory costs, a larger $200 increase would have weighed on iPhone demand.

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