US Open Unveils AI-Powered Fan Features for 2026 Tournament
The United States Tennis Association (USTA) and IBM have collaborated on new AI-powered fan features for this year's US Open. The partnership aims to provide a more personalized experience for fans, with a focus on cutting through noise and staying closer to the action.
The introduction of an all-new Live Updates homepage is one of the key innovations. This feature allows fans to prioritize their favorite players and quickly access matches, insights, and stories that matter most to them.
Another significant development is the Serve Quality metric. This AI-powered tool uses advanced limb-tracking technology developed with IBM Bob to analyze the precise mechanics of every serve. The analysis generates a Serve Quality score in near real-time, giving fans a new way to understand what makes a great serve.