USTA and IBM Unveil AI-Powered Fan Experiences for 2026 US Open
The US Open tennis tournament is set to introduce new AI-powered fan experiences for its 2026 edition, thanks to a collaboration between IBM and the United States Tennis Association (USTA).
This partnership will leverage IBM's artificial intelligence technology to enhance the overall experience of fans attending the event.
The aim is to create immersive and personalized experiences for spectators through real-time data analysis and insights derived from AI algorithms.