Visa Rides the Digital Economy Wave Without Betting on AI Winners
Visa's business model is often overlooked in the AI hype cycle, but it has positioned itself as a trusted layer underneath much of digital commerce.
The company earns a small toll on every transaction that crosses its network, regardless of which technology ultimately prevails. This makes it an attractive play on the AI revolution, without having to pick winners or losers.
Visa's growth is evident in its recent double-digit revenue increase, with the total value of payments crossing its network surpassing $4 trillion in a single quarter for the first time.
The company is also positioning itself for the emerging world of agentic commerce, where AI agents carry out purchases on our behalf. Visa has struck partnerships to ensure its payment credentials power these new experiences and has acquired BioCatch, an expert in AI-powered fraud detection, to bolster network security.