V's Brand Empire Expands: Luxury Fashion Meets Everyday Consumer Goods

Kim Taehyung's solo brand partnerships have been a highlight of his year after completing his military service. The BTS member, also known as V, has worked with a range of brands in 2026, from luxury fashion and jewelry to beauty products and everyday consumer goods.

Among the notable collaborations is Champion, which he joined for their 'True Champion' campaign in August 2026. This partnership adds to his existing relationships with Celine and Cartier, as well as newer partnerships with Jinro and Snow Peak Apparel.

V's brand roster also includes TIRTIR, Yunth, Coca-Cola, Compose Coffee, and the South Korean soju brand Jinro. These collaborations showcase V's growing influence in the fashion and lifestyle industries.