Walmart Fires Up Fall Fashion with Rotisserie Chicken Purse

Retail giant Walmart (WMT) has launched a limited-edition rotisserie chicken-styled purse in celebration of National Chicken Month. The purse, available on September 1, comes in two flavors: Traditional and Lemon Pepper, both priced at $5.97.

The move is part of Walmart's 'oversized clutch trend' for this fall, a reversal from the micro-sized handbags that have been popular in recent years. According to Walmart, its rotisserie chicken has gained a massive following, with over 1 in every 12 customers purchasing at least one each year.

The launch comes as rival Costco (COST) faces a lawsuit over its 'no preservatives' claim in its edible rotisserie chicken. Costco argues that the case falls apart on several points, including the ingredients in question and the actual label on the chicken.