WBD Unveils Agentic AI Ad-Tech Platform Powered by AWS

Warner Bros. Discovery (WBD) has overhauled its advertising infrastructure by leveraging Amazon Web Services' (AWS) agentic AI technology to bridge the gap between traditional linear television and digital ad markets.

The new cloud-scale architecture integrates previously isolated linear and digital divisions, enabling advertisers to bundle, manage, and scale campaigns across all WBD channels seamlessly. The system deploys self-optimizing AI agents capable of handling real-time budget distribution, precise audience forecasting, and interactive ad formatting.

Nage Sethu, Senior Vice President of Technology for Converged Advertising and Linear Systems at Warner Bros. Discovery, noted that utilizing AWS is vital to creating a streamlined experience that handles data and forecasting at a cloud-native scale.