Welcount Uses AI to Expand Financial Access for Newcomers in Europe
Welcount, a fintech company, is using AI to help newcomers access financial services in Europe. Founded by Rooh Savar, who experienced firsthand the difficulties of accessing basic financial services as a refugee, Welcount has built its platform on Microsoft Azure.
The company's goal is to serve more than one million users by 2031. To achieve this, Welcount uses AI across compliance workflows, identity verification, customer support, and product innovation. The platform also supports multiple languages and takes cultural differences into account, offering recommendations tailored to each user's circumstances.
Welcount's approach offers lessons for other founders building technology for customers that existing systems may not have been designed to serve. Savar emphasizes the importance of treating trust as part of the product in regulated industries, where customer experience, security, identity verification, and compliance need to evolve together.