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WPP Nears Victory in High-Stakes Coca-Cola Account Bid

Guavy AI Editorial Team Published September 15, 2026

Instruments

WPP is reportedly on the verge of securing Coca-Cola's international media, data, and tech account. This move would mark a significant coup for the agency, which has been in the running for the lucrative contract alongside Publicis Groupe.

According to sources, Publicis Groupe pulled out of the two-horse race after winning PepsiCo's global media account. The development suggests that Coca-Cola may choose WPP as its partner for international marketing and communications efforts.

The Wire

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