WWE Teams Up with Disney for Family-Friendly Events

The WWE is reportedly working closely with Disney to bring their audiences together in 2027. According to an interview at the Goldman Sachs conference, TKO Group President and COO Mark Shapiro stated that WWE will be partnering with Disney on special events.

This partnership aims to reach a wider family audience, which is seen as a key demographic for WWE. Shapiro mentioned that advertisers are starting to recognize the value of targeting families, and WWE's focus on this audience has paid off.

The exact nature of these special events is unclear, but possibilities include offering more Premium Live Events (PLEs) through Disney+, or even activations at Disney locations such as Disney Springs.