Xbox Game Pass Ultimate Subscribers Get Surprise Discount

Microsoft is testing dynamic pricing for Xbox Game Pass Ultimate subscriptions.

The move involves offering some customers a lower price of $16.09 per month for a one-year subscription, which represents a discount of nearly $7 per month compared to the regular price of $22.99.

This offer, first spotted by Reddit user synthlov3r, is part of Microsoft's efforts to lock in customers who regularly switch between using and not using Game Pass Ultimate.

Dynamic pricing schemes often take into account factors such as a customer's location, purchase history, and more to determine which offers to give them. However, Microsoft has not clarified how it decides which customers receive the lower price.